SEO or Search Engine Optimization is how google identifies which websites should be kept in beginning of the page as per search conducted in the search engines. Hence, it is responsible for keeping search results fair. SEO is important for any business as it helps to find all relevant information in minimal time.
Advantages of SEO:
1. Better conversion rates
2. Better user experience
3. Build Brand Awareness
4. Keeping up with competition
Latest SEO Techniques:
Below are some techniques that will help generate leads with the help of SEO in 2020 and years to come:
1. Mobile First ranking:
It is important that website is available in mobile as we have more mobile users now than who use in desktop or laptop. Hence, it is necessary that there are two versions of website.
2. Page loading speed:
In order to provide best user experience, it is necessary that page loading speed is high.
3. Involve more video content:
People prefer to watch videos than to read content, it is much efficient way to reach out to users by involving more video content in the website.
4. Voice Search Ranking :
Most of the people don’t find it convenient to type, they prefer to say over and let search engine find. So, it is important that high quality voice search ranking is maintained.
For any online business to survive in this competitive market search engine optimization is vital. It doesn’t only improve website ranking but also helps in conversion rate. It is also one of the best affordable ways to make brand popular.
In order to gain better SEO results though, it is important to keep up with the latest SEO techniques. It is something which is always evolving, hence you should always keep track of latest updates and techniques practiced.
